LiveRez Featured in VRM Intel

LiveRez CEO Tracy Lotz was recently interviewed by VRM Intel. LiveRez was recently featured in an article in VRM Intel. In the article, LiveRez Founder/CEO Tracy Lotz discusses the future of LiveRez, our commitment to remaining independent, the importance of partnership and protecting our partners’ data, and some of the big announcements we made at VRMA East. 

You can access the article via the link below. Help us get the word out by liking and sharing the article on your social media channels.

See-The-Article

Learn More About LiveRez
LiveRez is the fastest growing vacation rental software provider for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation management, trust accounting and online marketing, with high-ranking, high-conversion dynamic websites and an extensive affiliate marketing program. The company is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit LiveRez.com to learn more:

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LiveRez Hosts Local Class of Computer Programming Students

Today LiveRez hosted a class of computer programming students from Bishop Kelly High School in Boise, ID. Their teacher, Tom Holdridge, wanted to let his students see the real-life applications of what they were learning in his class.

The class received a full tour of LiveRez’s new headquarters in Eagle, ID and had a chance to meet the company’s programming and IT staff.  After the tour, LiveRez’s Brain Sevy and Casey Riley gave the class a presentation on some of the new things LiveRez is working on and answered their questions about careers in computer science.

Check out the slideshow below to see some of the pictures from today’s tour and presentation.

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Learn More About LiveRez
LiveRez is the fastest growing vacation rental software provider for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation management, trust accounting and online marketing, with high-ranking, high-conversion dynamic websites and an extensive affiliate marketing program. The company is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit LiveRez.com to learn more:

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2014 VRMA Eastern Seminar Recap

LiveRez's Juston Clarkston with LiveRez partner Lyndsey Garza of PointWest Properties.

LiveRez’s Juston Clarkston with LiveRez partner Lyndsey Garza of PointWest Properties.

LiveRez would like to thank all of our amazing partners who came out in force for the 2014 VRMA Eastern Seminar. For those partners that couldn’t make it, here’s a brief recap.

  • This year’s conference set a new record for attendance, with 502 attendees.
  • By our calculations, LiveRez was once again the software most used among seminar attendees.
  • Monday morning LiveRez spoke before a packed crowd during its Gold Sponsor speech.
  • Monday night LiveRez hosted a highly-attended March Madness Viewing Party. And we hear that a good time was had by all.
  • On Tuesday, LiveRez Director of Partner Success Sharon Clark led a panel on Overcoming the Challenge of Difficult Guests and Owners. LiveRez partners Justin Ford of On the Water in Maine and Jennifer Kitts of Carolina Beach Realty joined Clark on the panel.
  • Once again, LiveRez was the winner of the VRMA’s coupon code competition, which goes to the vendor that attracts the most signs up to the conference with its coupon code discount.
  • And just for fun: How did LiveRez Director of Sales and Marketing Tyler Hurst warm up for the Eastern Seminar? He caught a shark!
Tyler Hurst Shark

LiveRez’s Tyler Hurst and the Catch of the Day.

VRMA West Just Around the Corner

Don’t forget, there is still time to sign up for the VRMA Western Seminar that is coming up later this month. For more information and to get our coupon code for $100 off your registration, see our Guide to the Regional Seminars at the LiveRez Blog.

Learn More About LiveRez
LiveRez is the fastest growing vacation rental software provider for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation management, trust accounting and online marketing, with high-ranking, high-conversion dynamic websites and an extensive affiliate marketing program. The company is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit LiveRez.com to learn more:

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Sign up for April’s Vacation Rental Webinar: 8 Email Marketing Fundamentals That Drive Real Results

Vacation Rental Webinar Email MarketingThe next installment of LiveRez’s vacation rental webinar series is slated for Wednesday, April 22 at 2 p.m. ET.

Titled “8 Email Marketing Fundamentals That Drive Real Results,” this webinar will show you the essential components of creating successful email marketing campaigns. The webinar is free, and all professional vacation rental managers and their staff are invited to attend. To register, click here.

And for a list of upcoming webinars and recordings of past webinars, check out our webinars page.

Learn More About LiveRez
LiveRez is the fastest growing vacation rental software provider for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation management, trust accounting and online marketing, with high-ranking, high-conversion dynamic websites and an extensive affiliate marketing program. The company is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit LiveRez.com to learn more:

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LiveRez Releases Dates for Upcoming Summit Series Stops

Vacation Rental Seminars - LiveRez

LiveRez has announced the next three stops on its 2014 Summit Series.

LiveRez has released the dates for the next three stops in its Summit Series, the company’s ongoing series of regional educational seminars for professional vacation rental managers.

The next three stops will be in Destin, Maui and Kauai. Additional seminar locations will be announced in the near future. Last year, in the inaugural year of the Summit Series, LiveRez made stops in North Georgia, San Diego and Palm Springs.  The success of these seminars has led to an expended offering in 2014.

The Summit Series seminars feature presentations that provide valuable information for vacation rental managers, specific to their location. All seminars are free and open to all professional vacation rental managers and their staff. Free breakfast is also included.

For more information and to RSVP for one of the recently announced seminars, see the links below:

And, for more information on the LiveRez Summit Series, email Sales@LiveRez.com or dial (800) 343-2891.

Learn More About LiveRez
LiveRez is the fastest growing vacation rental software provider for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation management, trust accounting and online marketing, with high-ranking, high-conversion dynamic websites and an extensive affiliate marketing program. The company is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit LiveRez.com to learn more:

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How to Use Google Analytics to Improve Your Vacation Rental Marketing Efforts

google-analytics1 (1)Today’s marketing professionals know that marketing is more of a science than an art. And, everyone knows you can’t be scientific if you don’t run tests. For that reason, Google Analytics is perhaps the most powerful free tool available to marketers today.

The following blog will give vacation rental managers a general overview of how to use Google Analytics to measure (and improve) their marketing efforts. We’ve tried to make the concepts easy enough for even beginners to understand.

We’ll start by breaking down the important information Google Analytics gives you about your website and then end by giving you some guidance on how to use this information to improve your marketing efforts.

How many people are visiting my site?

You can find this information under the audience section of Google Analytics.

Watch these numbers carefully. Getting more people to your website and having them view more pages is generally a good sign and can mean more bookings. If your website traffic starts to drop, this should alert you to look closer at why the traffic could be dropping.

Unique Visitors – How many unique people have visited your site. Only counts each visitor once.

Visits – How many actual visits people have made to your site. Counts each visit to your site, even if it is a return visitor.

Page Views – How many pages have been viewed. Each visit can include multiple page views. Most people will view more than one page on your website.

Audience Overview

Where are they coming from?

You can find this information under the acquisition section of Google Analytics.

These numbers are important because they show you what channels are getting visitors to your site. This will help you determine where your marketing efforts are paying off.

Traffic Sources – This tells you how visitors found your website. Here are the main categories of traffic sources:

  • Search engines (organic) – These are people who found your website via a search engine’s non-paid (or organic) search results. Google no longer tells you what term they were searching for.
  • Paid Search – These are people who found your website via a search engine’s paid search results. You’ll need to be participating in a program like Google Adwords to get these types of results. Google will even be able to tell you what term they were searching.
  • Website Referral – These are people who came to your website via a link on another site. Google will tell you what website they can from.
  • Direct/None – This is an open-ended category which basically means that Google couldn’t track how people found your website. There are multiple reasons for this. The person could have directly typed your website address in their browser. They came via a bookmark. They came from a secure site that strips the referrer information. They clicked on a link in an email client that strips out the referrer information.
  • Campaigns – This is generally a special type of traffic that you are driving yourself. You’ll need to use special URLs to track this type of traffic. Most email marketers will put a special code at the end of their URLs to track people who click on their links. To learn more about tracking your marketing efforts in Google Analytics, click here.

acquisition

How are they interacting with my site?

You can find these numbers in just about every section of Google Analytics. You can look at these numbers overall in the audience section, per traffic source in the acquisition section or per page in the behavior section.

These stats tell you how your website is handling visitors. Are they engaging with your website or leaving? Improving these numbers will improve the overall conversion and performance of your website.

Bounce Rate – The bounce rate of a page is the percentage of people that enter your website via that page (i.e. landed on that page) and then left your website without visiting any other pages. Generally, a high bounce is a bad thing for vacation rental websites because a traveler needs to visit more than one page to find and/or book a vacation rental property.

Exit Rate – This is similar to the bounce rate, but slightly different. This measures the rate of people that leave your website via this page. They don’t necessarily have to land on this page, but this page is the last page they visit. Pages with high exit rates are generally performing badly and should be addressed. The only exception would be a booking thank-you page which is only hit after a guest makes a booking.

Pages Per Visit – This metric shows you the average number of pages a visitor hits when they come to your website. A higher number of pages per visit is good because it means they are interacting more with your website.

bounce-exit-rates

How is all this making me money?

As a vacation rental manager, you make money when someone makes a booking. While it’s much tougher to track bookings made over the phone, it’s fairly simple to track bookings made online. The key thing you need to look for is the page a visitor is directed to after they submit their booking. On most websites, this is called a thank-you page.

You can assume that every time someone hits your thank-you page you got a new booking. So tracking how many time people hit that page is important. In marketing speak, people hitting the thank-you page is known as a conversion.

So, your first goal is to find out the URL of the thank-you page. Once you find that you can set up a goal in Google Analytics. For more information on setting up goals in Google Analytics, click here.

The next thing you want to do is isolate how people got to your thank-you page.

1. Where did they come from? Find out the traffic source for the conversion.

2. What path did they take to make the booking? Once you’ve set up a goal in Google Analytics, you can see the path to that goal by going to Conversions > Goals > Reverse Goal Path. This will tell you what pages they visited before making the booking.

Goal Conversions

How do I use this information to improve my marketing?

As marketer, you really only have a few goals. There are lots of ways to get there, but really only a few desired outcomes:

1. Get more people to come to your website (or call / email you).

2. Get them to book one of your properties (or at least give you their information).

3. Make sure you get the best return on investment while completing steps 1 and 2.

First, let’s look at step 1. Your goal should be to get more people to your website. To do that, you want to improve the performance of your marketing efforts. So, you should always be asking yourself these questions:

  • Am I utilizing all the channels possible to get my brand and my properties in front of potential guests?
  • Can I improve the efficiency of any of my current marketing channels?
  • Where should I be spending my marketing budget and where should I be focusing my marketing efforts to best increase my ROI.

Google analytics can help by showing you where traffic to your website is coming from and how much of that traffic is converting to bookings. With this information, you can easily determine where your marketing efforts are improving (or where they need improvement), and you can also easily determine your return on investment for each one of your marketing channels.

Next, let’s look at step 2. This deals with how well your website is performing. At this point, you’ve got the traffic to your website. Now you need to make sure your website is converting as much of that traffic as possible to bookings. You can use bounce rates to judge the performance of your landing pages, and exit rates to find pages on your website that may be making your visitors leave. And, you can use pages per visit as a gauge of how engaged your visitors are. As you begin to identify and fix problems on your website, you’ll start to see more of your traffic converting to bookings.

Need Help?

If you’re a vacation rental manager that needs help with your marketing efforts, give us a call at (800) 343-2891. LiveRez offers both the technology and the hands-on services you need to improve your marketing. And, we have years of experience and results to back it up.

Learn More About LiveRez
LiveRez is the fastest growing vacation rental software provider for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation management, trust accounting and online marketing, with high-ranking, high-conversion dynamic websites and an extensive affiliate marketing program. The company is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit LiveRez.com to learn more:

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Infographic: Why You Need a Mobile Version of Your Vacation Rental Website

LiveRez recently released an infographic detailing the need for mobile websites and outlining the success its partners are having after launching mobile versions of their respective websites.

The infographic (included below) shows that on average about 20% of the traffic LiveRez partners are getting is coming from smart phones. It also shows that, on average, partners with mobile versions of their websites are getting nearly three times more mobile bookings than partners that do not have a mobile website.

One LiveRez partner, Vicki Swigart of Red River Real Estate, calculated her first-year return on investment at nearly 900 percent.

And the exciting thing about these booking numbers is that they only account for bookings that were completed on mobile devices. The numbers don’t account for bookings where travelers did their initial research on their mobile device and then completed their booking over the phone or from a laptop or desktop. That process is much harder to track. But, if you could quantify those additional bookings, the numbers would likely be even more impressive.

To learn more about LiveRez mobile websites, visit LiveRez.com/mobile or call us at (800) 343-2891.

Mobile-Info-Graphic-Final

Learn More About LiveRez
LiveRez is the fastest growing vacation rental software provider for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation management, trust accounting and online marketing, with high-ranking, high-conversion dynamic websites and an extensive affiliate marketing program. The company is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit LiveRez.com to learn more:

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