According to Social Media Scientist Dan Zarrella, some words just get you more interaction in social media posts. If you haven’t seen it yet, his new article “Social Calls-to-Action Work” is definitely worth checking out.
Zarrella tested using different call-to-action words across different social media platforms. The results are telling. His research shows that when you use the following words across the following platforms, you’ll get better results.
For blog posts, use:
For Twitter posts, use:
- Please ReTweet
- Please RT
- Please Help
For Facebook, use:
*For the full data, see his post here.
It may seem like common sense, but Zarrella’s result prove that when you specifically ask a follower to do something (i.e. like, share, comment, etc.), they’re more likely to do it.
Do you have any industry specific words that work well in social media posts you make for your vacation rental business? Share them in the comments section below.
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