It's been a week since HomeAway announced some major updates to their channel causing a pretty emotional reaction among LiveRez partners. (ICYMI: See their latest online booking and guest communication updates.)
So, what's really happening here? And, what does it mean for the future of the industry? We reached outside the LiveRez network to help connect the dots.
In our latest podcast, Amy Hinote, founder and editor of VRM Intel, joins us to talk misconceptions about listings sites, what you can expect to see next and how there might just be a silver lining in all of this.
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As promised in the podcast, stay tuned for more tips, tricks and resources for talking to your owners about the role that listing sites play in your marketing strategy.
But, before you talk to your owners, take a good hard look at where exactly your bookings are coming from. What will it take for you to step up your game, build your brand and increase your direct bookings? These resources will help you get started:
Asked and Answered: Am I Too Dependant on Listing Sites? - VRM Intel
9 Simple Hacks to Get More Direct Bookings - LiveRez Blog
Listing Site Independence - Matt Landau, Vacation Rental Marketing Blog
What do you think?
Is there a misconception about the dominance of listing sites? Or, are they really going to be the most prevalent channel for booking vacation rentals in the future? Weigh in below!
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At LiveRez, we take our partnership with each and every one of our property managers seriously. We believe in the power of community and teamwork, and, together with our partners, we win as a team.
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