LiveRez Announces Game-Changing Vacation Rental Distribution Network

Leading Software Provider to Add Comprehensive Channel Manager that Includes Ability for Property Managers to List Each Other’s Inventory

Eagle,, the most widely used cloud-based software for professional vacation rental managers, announced this past week at its annual Partner Conference that it is developing a revolutionary new channel management system for professional vacation rental managers.

The system includes a game-changing internal marketing network that will allow professional managers using LiveRez (called partners) to advertise their inventory on other managers’ websites, create regional co-op listing sites and refer bookings to other partners. This will allow properties to be marketed exponentially across the entire network, which at this time includes more than 1,000 websites.

“Our new channel manager is designed to put control back into the hands of professional managers,” said LiveRez CEO Tracy Lotz. “It not only allows our property manager partners to work together, but also allows us to use the negotiating power of the entire network to ensure fair distribution agreements with listing sites. Nothing like this has ever been seen before in this industry.”

As part of the announcement, LiveRez said it would begin to allow third-party listing sites to build into its API, provided they agreed to certain guidelines put in place to protect the interests of professional managers.

“Leveraging the entire network of partners enables us to lock arms and get third-party sites to commit to policies that protect professional managers and their brands,” Lotz said.

To date, the only listing site to forge a distribution agreement with LiveRez has been Airbnb, which chose LiveRez as its first North American software integration partner last year. Before forging that partnership, LiveRez worked with Airbnb to create policies geared to professional vacation rental managers, and Airbnb was quick to respond.

Lotz said additional listing sites will need to agree to make similar changes if they plan to build into LiveRez’s API.

“The professional property manager must be protected and have complete control if we are going to allow access into our API,” Lotz explained.

Company leaders said partner feedback and the lack of quality independent channel management systems in the industry both factored highly into the decision to build its channel management system.

In 2012, LiveRez’s Chief Strategy Officer, Steve Trover, led the charge to develop an industry-controlled distribution network during his tenure as President of the Vacation Rental Managers Association (VRMA). LiveRez staunchly supported the “Switch” project until it was killed in 2013 after the contract between hotel distribution company Pegasus and VRMA was terminated.

“Building an avenue for professional managers to fairly distribute their inventory to listing sites has been incredibly important to me,” Trover said. “Although we couldn’t get it built at VRMA, we will absolutely get it done at LiveRez.”

Third-party listing sites that are interested in integrating with LiveRez can email the company at

About is a complete online vacation rental property management solution that is focused on making vacation rental property managers fully operational online which thereby increases their bookings. offers an all-in-one cloud-based platform featuring best-in-class websites optimized for online bookings, a full-featured reservation and property management system, a robust CRM system, an exclusive connection to QuickBooks for trust accounting and a unique “Pay-for-Performance” approach which provides a mutually beneficial partnership between and its vacation rental manager partners.

To learn more about, please call (800) 343-2891 or visit And, to receive timely updates from the company, follow on Facebook, Twitter (@LiveRez) and Google+, or visit the company’s vacation rental software blog. is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

How To Combat Intellectual Entertainment Syndrome

This post is written by David Angotti, Co-Founder of, the fastest growing property management firm in the Great Smoky Mountains region. Angotti was recently a featured guest instructor and panelist at the 2016 LiveRez Partner Conference. In this post, he talks about how to move beyond the intellectual entertainment gained at conferences and focus your efforts toward putting that new knowledge to work for your business in an actionable way.


I am not against intellectual entertainment. There is nothing wrong with the idea of being entertained by content that stretches the capabilities of our minds. When I find myself researching black holes, this is a form of intellectual entertainment. It exercises the brain. It expands my knowledge of a vast universe. The topic is interesting. It’s fun!

However, intellectual entertainment is rarely accompanied by any organizational or life-changing actions. Simply put, this is knowledge that was fun to obtain and occasionally reflect upon, but that will not be used for a meaningful purpose.

Unfortunately, trade conferences and seminars oftentimes end up being intellectual entertainment. The attendees have the best of intentions to change themselves, their organizations, and the world, but ultimately fail.

Why do people fail at producing change in their organizations after receiving top-tier training from experts? As both a regular speaker at conferences and an attendee, I have been asked this question dozens of times.

Since I truly desire to see entrepreneurs succeed, this question has been haunting me. I was motivated to find the answer to this question. I discussed this persistent problem with several of my peers and was able to pinpoint the top three reasons entrepreneurs fail to become change agents when they return to their businesses:

1. Organizational Inertia

This fundamental physics principle applies to business. Your organization is on a set trajectory that it will stay on until disturbed. Most organizations will wait for a negative disturbance from an external force rather than producing a positive disturbance internally.

This is tragic. When a business regularly produces positive internal changes, it will be more stable, more profitable, and able to withstand negative external forces much more effectively.

For most people, staying in the comfort zone is more important than higher profits. Those same people would vehemently disagree that they are stuck in a rut, but their actions scream that comfort is of paramount importance to them.

2. Lack of Focus

When we watch an in-depth presentation, take a course, or attend a conference, the instinctive reaction is to want to implement everything we just learned all at once. This is not practical. The presenter likely has years of experience on the topic that was distilled in an understandable way. The take-a-way nuggets are useful, but you still have work to do.

Instead of trying to implement every new tip and trick that you see, focus on creating a list of these tips and tricks and scoring them in the following manner:

Business Tactic Valuation Formula:
Value to Business: 1 (low) to 5 (high)
Difficulty to Implement: 1 (high) to 5 (low)
Time to Produce Results: 1 (long) to 5 (short)
Anticipated ROI: 1 (low) to 5 (high)


Next, add up the score for each item that you are considering implementing and objectively compare them based solely on the impact score. Throughout the training, course, or conference, keep a running spreadsheet or notepad with the score for each of the specific tactics.

At the conclusion of the training, your goal should be to have 1-3 items that you can start implementing the day you go back to work. These are concrete ideas that will take your business to the next level. These are new skills that can pay the bills.

It is important to note that each business is different. No one knows your business better than you. I challenge you NOT to over-score the flashy or hip idea. Rather, honestly assess your own skills and business then apply the correct idea.

3. Lack of Time

Following a conference or training event, you can fully expect to be slammed with time commitments. It can take hours to catch up on email, your kids will want uninterrupted time with you, and your business may have been neglected while you were out of town.

This business creates an unfortunate byproduct – procrastination. If you have not started to implement the top tactics and strategies within two weeks, you likely never will.

How do we combat the procrastination effect? Schedule a reasonable amount of time (i.e. 1-2 hours) per week for the four weeks immediately after the training. Don’t fall into becoming a slave to the urgent and neglect implementation. Doing so screams – intellectual entertainment is more important than organizational change!

It won’t be easy to carve out the time, but if you can dedicate days of your time to attend the conference you owe this to yourself and organization. Over time, the goal is to create a culture of change. Each team member should be able to work on tactics and strategies that make the business truly awesome.

My desire is that a complete understanding of the enemy will help you overcome it. With your help, we can ensure that we are change agents in our organizations!

David Angotti - SmokyMountains.comAbout the Author, David Angotti

After successfully founding and exiting an educational startup in 2009, David began helping companies with business development, SEM, SEO, CRO, online marketing, mergers and acquisition, product development, and branding. Now, he is focused on his own property management firm.

Photo Gallery: 2016 LiveRez Partner Conference – Thursday

After two busy days of classes and two late nights of networking and celebration, 2016 Partner Conference attendees hunkered in for one final training class – LiveTrust Bootcamp. Partners spent the morning and afternoon learning the ins and outs of LiveRez’s brand-new trust accounting software, LiveTrust. Here’s an inside look:

Photo Gallery: 2016 LiveRez Partner Conference – Wednesday

Our second day of Partner Conference 2016 was filled with Airbnb trainings, great discussions about developing a marketing plan and a panel on the future of the vacation rental industry. After a long day of classes, attendees all gathered for our closing session – an amazingly inspirational keynote speech from global marketing pioneer and star of ABC’s Shark Tank, Daymond John. There was no better way to close out the week!

Take a look at some of our favorite moments from day two of Partner Conference 2016:

Photo Gallery: 2016 LiveRez Partner Conference – Tuesday

What an amazing first day of Partner Conference! The morning began with a big Texas welcome from Marcus Luttrell, decorated Navy Seal and best-selling author, and continued with classes, panels and group discussions that took partners deep into the LiveRez system and facilitated great conversations about how to take their brand to the next level.

Here are some of our favorite moments of day one!

Photo Gallery: LiveRez 2016 Partner Conference – Night One

Partner Conference is back and bigger than ever! Nearly 400 of the nation’s best property managers descended on the beautiful Lost Pines Resort in Austin, TX today, marking the beginning of what is sure to be our best conference week yet.

We kicked the conference off with a true Austin-style party. From BBQ food trucks to corn hole competitions to a blazing bonfire, it was the perfect time for partners to reconnect with old friends and make new ones.

Here are a few pictures from the event! Stay tuned for more photo updates throughout the week.

LiveRez CEO a Finalist for Innovator of the Year Award

Tracy Lotz - CEO LiveRez

LiveRez CEO Tracy Lotz was recently announced as a finalist for “Innovator of the Year” at the 2016 Idaho Innovation Awards.

The 20-year veteran of the vacation rental space is one of only three finalist competing for the award. Lotz joins Because International Founder Kenton Lee and TSheets CEO Matt Rissell as top choices for the prestigious award, which is voted on by a selection committee consisting of leaders from Idaho’s business, technology and academic communities.

During his 35-year career as an entrepreneur, Lotz has proven himself as an innovative leader. He’s helped pioneer a number of advancements in the vacation rental space and has been a leader in bringing many aspects of the industry online, from advertising and bookings to management software and even the vacation rental home itself (through adoption of smart home technologies).

The winner of this year’s award will be announced during the Idaho Technology Council’s seventh annual Hall of Fame on Tuesday, October 25, 2016 at the Boise Centre.

Learn More About LiveRez
LiveRez is the most widely used software platform for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation and property management, websites with online bookings, trust accounting, CRM, housekeeping and maintenance, reporting, reviews and more. LiveRez is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit to learn more:

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