How To Combat Intellectual Entertainment Syndrome

SPECIAL GUEST POST
This post is written by David Angotti, Co-Founder of SmokyMountains.com, the fastest growing property management firm in the Great Smoky Mountains region. Angotti was recently a featured guest instructor and panelist at the 2016 LiveRez Partner Conference. In this post, he talks about how to move beyond the intellectual entertainment gained at conferences and focus your efforts toward putting that new knowledge to work for your business in an actionable way.

 

I am not against intellectual entertainment. There is nothing wrong with the idea of being entertained by content that stretches the capabilities of our minds. When I find myself researching black holes, this is a form of intellectual entertainment. It exercises the brain. It expands my knowledge of a vast universe. The topic is interesting. It’s fun!

However, intellectual entertainment is rarely accompanied by any organizational or life-changing actions. Simply put, this is knowledge that was fun to obtain and occasionally reflect upon, but that will not be used for a meaningful purpose.

Unfortunately, trade conferences and seminars oftentimes end up being intellectual entertainment. The attendees have the best of intentions to change themselves, their organizations, and the world, but ultimately fail.

Why do people fail at producing change in their organizations after receiving top-tier training from experts? As both a regular speaker at conferences and an attendee, I have been asked this question dozens of times.

Since I truly desire to see entrepreneurs succeed, this question has been haunting me. I was motivated to find the answer to this question. I discussed this persistent problem with several of my peers and was able to pinpoint the top three reasons entrepreneurs fail to become change agents when they return to their businesses:

1. Organizational Inertia

This fundamental physics principle applies to business. Your organization is on a set trajectory that it will stay on until disturbed. Most organizations will wait for a negative disturbance from an external force rather than producing a positive disturbance internally.

This is tragic. When a business regularly produces positive internal changes, it will be more stable, more profitable, and able to withstand negative external forces much more effectively.

For most people, staying in the comfort zone is more important than higher profits. Those same people would vehemently disagree that they are stuck in a rut, but their actions scream that comfort is of paramount importance to them.

2. Lack of Focus

When we watch an in-depth presentation, take a course, or attend a conference, the instinctive reaction is to want to implement everything we just learned all at once. This is not practical. The presenter likely has years of experience on the topic that was distilled in an understandable way. The take-a-way nuggets are useful, but you still have work to do.

Instead of trying to implement every new tip and trick that you see, focus on creating a list of these tips and tricks and scoring them in the following manner:

Business Tactic Valuation Formula:
Value to Business: 1 (low) to 5 (high)
Difficulty to Implement: 1 (high) to 5 (low)
Time to Produce Results: 1 (long) to 5 (short)
Anticipated ROI: 1 (low) to 5 (high)

 

Next, add up the score for each item that you are considering implementing and objectively compare them based solely on the impact score. Throughout the training, course, or conference, keep a running spreadsheet or notepad with the score for each of the specific tactics.

At the conclusion of the training, your goal should be to have 1-3 items that you can start implementing the day you go back to work. These are concrete ideas that will take your business to the next level. These are new skills that can pay the bills.

It is important to note that each business is different. No one knows your business better than you. I challenge you NOT to over-score the flashy or hip idea. Rather, honestly assess your own skills and business then apply the correct idea.

3. Lack of Time

Following a conference or training event, you can fully expect to be slammed with time commitments. It can take hours to catch up on email, your kids will want uninterrupted time with you, and your business may have been neglected while you were out of town.

This business creates an unfortunate byproduct – procrastination. If you have not started to implement the top tactics and strategies within two weeks, you likely never will.

How do we combat the procrastination effect? Schedule a reasonable amount of time (i.e. 1-2 hours) per week for the four weeks immediately after the training. Don’t fall into becoming a slave to the urgent and neglect implementation. Doing so screams – intellectual entertainment is more important than organizational change!

It won’t be easy to carve out the time, but if you can dedicate days of your time to attend the conference you owe this to yourself and organization. Over time, the goal is to create a culture of change. Each team member should be able to work on tactics and strategies that make the business truly awesome.

My desire is that a complete understanding of the enemy will help you overcome it. With your help, we can ensure that we are change agents in our organizations!

David Angotti - SmokyMountains.comAbout the Author, David Angotti

After successfully founding and exiting an educational startup in 2009, David began helping companies with business development, SEM, SEO, CRO, online marketing, mergers and acquisition, product development, and branding. Now, he is focused on his own property management firm.

Photo Gallery: 2016 LiveRez Partner Conference – Wednesday

Our second day of Partner Conference 2016 was filled with Airbnb trainings, great discussions about developing a marketing plan and a panel on the future of the vacation rental industry. After a long day of classes, attendees all gathered for our closing session – an amazingly inspirational keynote speech from global marketing pioneer and star of ABC’s Shark Tank, Daymond John. There was no better way to close out the week!

Take a look at some of our favorite moments from day two of Partner Conference 2016:

Photo Gallery: 2016 LiveRez Partner Conference – Tuesday

What an amazing first day of Partner Conference! The morning began with a big Texas welcome from Marcus Luttrell, decorated Navy Seal and best-selling author, and continued with classes, panels and group discussions that took partners deep into the LiveRez system and facilitated great conversations about how to take their brand to the next level.

Here are some of our favorite moments of day one!

Photo Gallery: LiveRez 2016 Partner Conference – Night One

Partner Conference is back and bigger than ever! Nearly 400 of the nation’s best property managers descended on the beautiful Lost Pines Resort in Austin, TX today, marking the beginning of what is sure to be our best conference week yet.

We kicked the conference off with a true Austin-style party. From BBQ food trucks to corn hole competitions to a blazing bonfire, it was the perfect time for partners to reconnect with old friends and make new ones.

Here are a few pictures from the event! Stay tuned for more photo updates throughout the week.

“Shark Tank” Star and Global Marketing Pioneer Daymond John to Headline 2016 LiveRez Partner Conference

Best-Selling Author and Branding Expert to Give Keynote Address at the Vacation Rental Software Leader’s Annual Conference

Daymond John - 2016 LiveRez Partner ConferenceEagle, IDLiveRez.com, the most widely used cloud-based software for professional vacation rental managers, today announced global marketing pioneer Daymond John as its featured keynote speaker at the company’s annual Partner Conference, October 10 through October 13 at the Lost Pines Resort and Spa in Austin, TX.

Best known for his starring role on ABC’s Emmy Award-winning business-reality series Shark Tank, John is a world-class entrepreneur and marketing expert, who built his lifestyle brand, FUBU, into a household name.

John has received a wide array of honors throughout his 25-year career. In May 2015, the White House appointed him Global Ambassador of Entrepreneurship, and he’s earned more than 35 prestigious awards, including Brandweek Marketer of the Year and Ernst & Young’s Master Entrepreneur of the Year.

He’s also penned three national best sellers.  His most recent title, The Power of Broke, debuted at No. 2 on The New York Times Best-Seller list.

“Our professional manager partners come from a wide variety of backgrounds, but the common denominator among them all is a true entrepreneurial spirit,” said LiveRez VP of Operations Tina Upson. “Daymond’s story is a true example that the American dream is still alive and well. And, I know our partners will be inspired and empowered as he shares his deep expertise in building world-class brands.”

John came from humble beginnings to build a global empire. From the streets of Hollis, Queens, John started a global movement from the basement of his mother’s house by capitalizing on the then fledgling hip-hop culture. Today, the streetwear market that FUBU pioneered is a $20 billion dollar industry, with FUBU eclipsing more than $6 billion in global retail sales.

He now helps other entrepreneurs to achieve the American dream. Through his role as an early-stage investor on Shark Tank, John has invested millions of dollars to help more than 60 companies grow their businesses.

At the 2016 Partner Conference, John will empower LiveRez partners to grow their brands through sharing many of the key insights he’s learned over his decorated career.

In addition to John’s keynote address, the conference will feature a big unveiling of new technology, a stacked lineup of classes from industry and software experts, and much more!

To learn more about the 2016 LiveRez Partner Conference, visit Conference.LiveRez.com.

About LiveRez.com

LiveRez.com is a complete, online, vacation rental property management solution, focused on making vacation rental property managers fully operational online and thereby increasing bookings. LiveRez.com offers an all-in-one cloud-based platform, featuring best-in-class websites optimized for online bookings, a full-featured reservation and property management system, a robust CRM system, an exclusive connection to QuickBooks for trust accounting, and a unique “Pay-for-Performance” approach, which provides a mutually beneficial partnership between LiveRez.com and its vacation rental manager partners. The company’s largest competitor is HomeAway Software for Professionals.

To learn more about LiveRez.com, please call 800-343-2891 or visit LiveRez.com. And, to receive timely updates from the company, follow LiveRez.com on Facebook, Twitter (@LiveRez) and Google+, or visit the company’s vacation rental software blog. LiveRez.com is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Airbnb Content Strategist Michael Endelman Joins LiveRez Partner Conference as Key Instructor

Endelman’s Background Includes Senior Content-Centric Roles at Airbnb, Google, Rolling Stone Magazine and More

Michael Endelman - AirbnbEagle, IDLiveRez.com, the most widely used cloud-based software for professional vacation rental managers, today announced that Airbnb’s Michael Endelman will join its growing roster of instructors at the company’s annual Partner Conference October 10 through October 13 at the Lost Pines Resort and Spa in Austin, TX.

Endelman, a content and experience strategist for Airbnb, is a highly-regarded expert in using content to engage travelers. His past experience includes a stint as a senior content strategist for Google, as well as editor gigs at Rolling Stone Magazine, Food & Wine Magazine and Spin Magazine.

“Securing Michael as an instructor was a huge goal for us,” said LiveRez VP of Operations Tina Upson. “Not only does he have deep experience in writing and editing content that engages travelers, but he’s tuned in on a daily basis to what’s helping hosts get more bookings on Airbnb.”

In 2015, LiveRez was selected by Airbnb as the first North American property management software it would integrate with. This came after Airbnb Head of Global Vacation Rentals Shaun Stewart met with 87 different software providers worldwide.

In the past year, hundreds of professional property managers using LiveRez (called partners) have found success advertising their properties on Airbnb through LiveRez’s real-time integration with the global leader. In addition to the convenience and cost savings of the integration, LiveRez partners are also seeing an uptick in revenue.

At the 2016 LiveRez Partner Conference, Endelman will teach a variety of classes on how managers can further optimize their properties listings on Airbnb and elsewhere, and use this content to better engage travelers and earn more bookings.

Endelman joins a stacked lineup of instructors at this year’s conference. In fact, he’s the second high-profile instructor LiveRez has announced in just the past week. On Thursday, the company released the news that it had secured vacation rental marketing expert Matt Landau as a key instructor for its marketing classes.

More big conference announcements, including the unveiling of big-name keynote speakers, are slotted for release in the coming weeks.

To learn more about the 2016 LiveRez Partner Conference, visit Conference.LiveRez.com.

About LiveRez.com

LiveRez.com is a complete, online, vacation rental property management solution, focused on making vacation rental property managers fully operational online and thereby increasing bookings. LiveRez.com offers an all-in-one cloud-based platform, featuring best-in-class websites optimized for online bookings, a full-featured reservation and property management system, a robust CRM system, an exclusive connection to QuickBooks for trust accounting, and a unique “Pay-for-Performance” approach, which provides a mutually beneficial partnership between LiveRez.com and its vacation rental manager partners. The company’s largest competitor is HomeAway Software for Professionals.

To learn more about LiveRez.com, please call 800-343-2891 or visit LiveRez.com. And, to receive timely updates from the company, follow LiveRez.com on Facebook, Twitter (@LiveRez) and Google+, or visit the company’s vacation rental software blog. LiveRez.com is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Vacation Rental Marketing Expert Matt Landau Joins LiveRez Partner Conference as Key Instructor

Landau’s Vacation Rental Marketing Blog (VRMB) is one of the most followed publications in the vacation rental industry

Matt Landau - Vacation Rental Marketing Expert

Vacation Rental Marketing Expert Matt Landau will be a key instructor at the 2016 LiveRez Partner Conference. (Photo Credit: Tarina Rodriguez)

Eagle, IDLiveRez.com, the most widely used cloud-based software for professional vacation rental managers, today announced that Matt Landau will join its growing roster of instructors at the company’s annual Partner Conference October 10 through October 13 at the Lost Pines Resort and Spa in Austin, TX.

Landau’s Vacation Rental Marketing Blog (VRMB) is one of the top blogs in the vacation rental industry. Each month the publication attracts more than 15,000 visitors and its Inner Circle (a private community that financially supports the free blog) has grown to nearly 800 members.

“Matt is widely regarded as one of the world’s top experts in vacation rental marketing,” said LiveRez VP of Operations Tina Upson. “And, we’re thrilled to have him join the LiveRez community as a key instructor at our 2016 Partner Conference.”

This year LiveRez is splitting the conference into two different training tracks, a “Coaches Track” intended for company leaders that focuses on growing your business, and an “Athletes Track” that focuses on intensive system training and is designed for team members that are executing a company’s daily operations.

The instructors in the Coaches Track will be made up primarily of the industry’s top experts in different subject areas, whereas the Athletes Track will feature a mix of LiveRez software experts, ranging from LiveRez team members to professional property managers using LiveRez (called partners).

Landau will teach two classes in the “Coaches Track.” The first class will focus on creating a balanced marketing portfolio, with an emphasis on building your own brand. The second class will walk professional managers through the process of building their 2017 marketing plan.

“The definition of what it means to be a successful property manager today is dramatically different than what it meant only 10 years back,” Landau said. “Industry events like these are vital to the well-being and sustainability of the vacation rental industry as a whole because they bring progressive thinkers together under one roof, and they prove that you don’t have to run your business the way big corporations expect.”

In addition to two separate training tracks, the conference will also include a big reveal of new technology, as well as exciting keynote speakers, which the company will begin to announce in the coming weeks.

To learn more about the 2016 LiveRez Partner Conference, visit Conference.LiveRez.com.

About LiveRez.com

LiveRez.com is a complete, online, vacation rental property management solution, focused on making vacation rental property managers fully operational online and thereby increasing bookings. LiveRez.com offers an all-in-one cloud-based platform, featuring best-in-class websites optimized for online bookings, a full-featured reservation and property management system, a robust CRM system, an exclusive connection to QuickBooks for trust accounting, and a unique “Pay-for-Performance” approach, which provides a mutually beneficial partnership between LiveRez.com and its vacation rental manager partners. The company’s largest competitor is HomeAway Software for Professionals.

To learn more about LiveRez.com, please call 800-343-2891 or visit LiveRez.com. And, to receive timely updates from the company, follow LiveRez.com on Facebook, Twitter (@LiveRez) and Google+, or visit the company’s vacation rental software blog. LiveRez.com is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).