Perdido Realty Vacations Makes Big Gains with SEO Team, Wins Partner Honey Badger Award

Company Boosts Rankings, Traffic and Bookings, While Trimming Adwords Budget More Than 70%!

Perdido Realty Vacations Wins LiveRez Honey Badger Award

This month’s Partner Honey Badger Award goes to Perdido Realty Vacations. Founded in 1971, the company manages more than 125 homes and condos in Perdido Key, FL.

The company recently made the switch to LiveRez and has made some impressive gains since working with the LiveRez SEO/SEM team. They’ve moved to the front page on Google for three of their main keywords and have seen big increases in their traffic and online bookings, all while spending 73% less on Adwords.

“The first page is awesome, and it is working,” said owner Valerie Hawkins. “We are booking like crazy. It’s been a game changer for us.”

Learn More About LiveRez
LiveRez is the most widely used software platform for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation and property management, websites with online bookings, trust accounting, CRM, housekeeping and maintenance, reporting, reviews and more. LiveRez is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit LiveRez.com to learn more:

Did you like this post?

Please consider “liking” it and sharing it on your social media channels via the buttons below. You can also follow us and get notifications of all new posts via the “Follow” button Follow Us in the bottom right-hand part of the screen.

LiveRez SEO/SEM Manager Learns about the Future of Google Search at MozCon 2015

Sam Martin MozCon 2015LiveRez SEO/SEM Manager Sam Martin recently attended MozCon 2015 – one of the largest search engine optimization (SEO) and marketing conferences in the United States.

Moz founder Rand Fiskin is one of the world's foremost experts on SEO.

Moz founder Rand Fiskin is one of the world’s foremost experts on SEO.

While Sam brought back a ton of powerful new information, the highlight of the conference for him was the keynote presentation from Moz founder Rand Fiskin, famous industry wide for not only his powerful SEO software and uber popular White Board Friday videos, but also for his trademark mustache.

In many ways, Rand’s presentation (check it out here) was about the future of Google’s search algorithm. Although Google rarely comes out and says how it’s going to change its algorithm, Rand has done a great job in the past of anticipating and preparing for changes, thus catapulting him to one of the United States’ foremost experts on search engine optimization.

This year, Rand focused on how Google will likely move toward measuring not only the content and structure of your website, but how your website serves your visitors.

He said that in the past Google has looked mostly at the inputs – the content on your site, the structure of your site and the profile of links coming into your site. But, over the years people have tried to game this system, making it necessary for Google to continuously update its algorithm.

The whole purpose of Google search is to provide searchers with the best answer in the least amount of time. In the past, the best way to do this was to measure the site’s authority based on its back link profile and determine relevance to the query based on things like on-site content and the relevancy of linking websites.

An Emerging Algorithm Change? 

But, Rand thinks things are changing (or will change). He anticipates that Google will begin measuring the outputs of the website, if it hasn’t started already. So, what are these outputs? For Rand, outputs are metrics measuring how well your website serves its visitors. Every day Google tracks the performance of your website, measuring things like bounce rate, time on site, pages per visit, etc. It also measures the click-through rate of search engine results and whether or not searchers are returning to the search results to find a better answer or if they’re going back and modifying their searches. Rand expects Google to start using a process called machine learning to detect patterns in searcher behavior and better understand how all this affects a searcher’s satisfaction with the results it returns.

The theory behind all this is that Google will use this information to determine if your website is helping searchers solve their problem. If it is, expect Google to rank your website higher. If it’s not, then expect Google to rank your website lower. Generally speaking, for vacation rental managers ranking higher in Google search results means more free organic traffic and more bookings.

How to Prepare

Are-You-Ready1

So how do you prepare for this?

Well, the good news is that the steps you would need to take to prepare for this are right in line with what you should already be doing (and what LiveRez does actively every day). Simply put, you want to make sure you are giving guests the best experience possible when they come to your website. Here are a few things to consider:

  • Are travelers finding what they need when they come to your website?
  • Do you make it easy for travelers to accomplish their task (i.e. make a booking) when they hit your site?
  • Is the content on your website relevant to what potential guests are searching for?

So, what specifically do you need to worry about? Here are a few tips from Sam (via Rand).

  • Your content doesn’t just need to be good. It needs to be 10x better than what your competitors offer. The quality of your content is measured in engagement:
  • Your content needs to answer questions and solve problems (better than other pages can)
    • Is the information easy to consume?
    • Is it relevant to their needs?
    • Does it use related keywords?
    • Is the information unique or at least better than on other websites?
    • Does it help searchers fulfill their end goal? They may search for “vacation rentals in Tybee Island, GA,” but what they probably want to do is find and book a vacation rental on Tybee Island that meets all of their needs.
  • Make sure your meta titles and descriptions – the snippets Google displays for search results – are amazing. It will help you achieve higher than average click through rates (and help increase your ranking for search terms).
    • Does the meta title summarize the page?
    • Can they trust the URL?
    • Does the meta description get them interested enough to click?
  • While Google says that it doesn’t use social signals in its algorithm, pages that get more shares and social engagement generally perform better.
    • Make your content shareable on social media channels. More shares means more clicks, more traffic and more conversions (more bookings).
    • Google sees influxes in traffic, especially traffic that engages well with the page
    • If the content is good enough for people to share, that’s a sign that the content is engaging

Conclusion: Optimize for Two Algorithms 

In the end, Rand says that marketers need to optimize for two algorithms: one based on inputs (makes Google happy) and one based on outputs (makes searchers happy…which makes Google happy, too). So, don’t just build pages for search engines or just build pages for people. You need to build pages for both.

Questions for Sam 

Have more questions about LiveRez SEO/SEM manager learned at MozCon? Shoot Sam an email at [email protected].

Learn More About LiveRez
LiveRez is the most widely used software platform for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation and property management, websites with online bookings, trust accounting, CRM, housekeeping and maintenance, reporting, reviews and more. LiveRez is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit LiveRez.com to learn more:

Did you like this post?

Please consider “liking” it and sharing it on your social media channels via the buttons below. You can also follow us and get notifications of all new posts via the “Follow” button Follow Us in the bottom right-hand part of the screen.

Why Vacation Rental Managers Need a Mobile Website Before April 21

Mobile Websites for Vacation Rental Managers - Infographic

Click on the image above to learn how our mobile websites have helped our vacation rental manager partners.

They’re calling it the mobile apocalypse.

In February, Google, the world’s top search engine and No. 1 trafficked site, announced a ground-breaking update to their search algorithm that will go into effect April 21, 2015. And, if you don’t have a mobile friendly website, you need to pay attention.

Google’s goal is to provide the best experience to its users. When people do a search for something on their mobile phone, they don’t just need the best results, but the best results displayed and accessible in the most convenient way. And, if you’ve ever tried to access a website that isn’t mobile friendly on your smart phone, you know how frustrating it can be.

So, while the first part of Google’s algorithm uses a variety of signals to reward relevant, quality content, the second part of the algorithm is about the presentation of this content. So, if you have great content but people are having a hard time viewing it and interacting with it, you are underserving the user. And if the goal of Google’s algorithm is to connect people to websites offering the best user experience, it makes sense for them to send people to websites that satisfy both of these goals.

This being said, on April 21 Google will start labeling websites as mobile friendly or mobile unfriendly and using this rating as signal for ranking these websites in mobile search results.

The Jist: If you don’t have a mobile friendly website, don’t expect Google to send many mobile searchers to it.

Check out this short video from LiveRez VP of Sales and Marketing Tyler Hurst to learn more.

So What’s the Big Deal?

Right now you might be asking what the fuss is all about. It’s just mobile traffic.

Well, in the last few years mobile traffic has absolutely exploded, and the experts don’t expect it to slow down any time soon. At LiveRez, over the past few years we’ve seen our property manager partners’ mobile traffic increase from as little as 5% to as high as 35 or 40%, and it goes up every year. We’ve also found that partners that have a mobile website are more than 270% more likely to get a booking when someone accesses their site on a mobile device than if they didn’t have a mobile website.

Mobile websites are no long just something nice to have, they’re now expected by your guests. And, as you can tell by its most recent update, Google now expects it too.

What Can I Do?

Well, the first thing you need to do is determine whether or not your website is mobile-friendly in Google’s eyes. And with their mobile friendly testing tool, Google’s made it extremely simple. All you need to do is enter in your URL and hit analyze. Google will let you know within seconds if your website is mobile friendly or not.

Click here to test you website >

The next step would be to implement a mobile website, if you haven’t already. LiveRez partners will have it easier than other managers. While many of our partners have already adopted mobile websites, we can help those that haven’t very quickly. Just give our professional services team a call at (800) 343-2891 Option 4.

If you’re not using LiveRez, your software or website provider might have a solution. Surprisingly, though, we’ve found that many don’t have a solution in place for their users. In that case, give us a call at (800) 343-2891 Option 1 and we’d be happy to talk with you about the benefits of our all-in-one solution. Our implementation team is the fastest and most thorough in the industry, and we can get you up and running in no time at all.

Learn More About LiveRez
LiveRez is the most widely used software platform for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation and property management, websites with online bookings, trust accounting, CRM, housekeeping and maintenance, reporting, reviews and more. LiveRez is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit LiveRez.com to learn more:

Did you like this post?

Please consider “liking” it and sharing it on your social media channels via the buttons below. You can also follow us and get notifications of all new posts via the “Follow” button Follow Us in the bottom right-hand part of the screen.

Video: 5 Strategies to Thrive in a Niche Market

Last week, we had another amazing webinar with LiveRez Director of Sales and Marketing Tyler Hurst. In the webinar, Hurst discussed five niche marketing strategies that can help you quickly grow your business.

If you were unable to attend, don’t sweat. You can watch the entire webinar embedded below. And, don’t forget to like and share.

Also, don’t forget to register for one of our upcoming industry webinars. Once again, this year we’ll be offering a new addition to our vacation rental webinar series every month. You can find and register for our upcoming webinars (and watch recorded ones) at LiveRez.com/webinars.

Learn More About LiveRez
LiveRez is the most widely used software platform for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation and property management, websites with online bookings, trust accounting, CRM, housekeeping and maintenance, reporting, reviews and more. LiveRez is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit LiveRez.com to learn more:

Did you like this post?

Please consider “liking” it and sharing it on your social media channels via the buttons below. You can also follow us and get notifications of all new posts via the “Follow” button Follow Us in the bottom right-hand part of the screen.

Introducing Whiteboard Wednesday: Weekly Videos Packed with Tips and Tricks for Vacation Rental Managers

For the past few weeks here at LiveRez, we’ve been working on (and testing) a series of short videos packed with powerful marketing tips and tricks for vacation rental managers. Today, we want to highlight that new series on our blog.

Each week we’ll be bringing you a new short (think 3-5 minute) video loaded with tips, tricks and stats on certain aspects of vacation rental marketing. We’ll be posting these videos on our social media (Facebook, Google+, LinkedIn, Twitter….and, of course, YouTube). So, make sure to tune into these channels every Wednesday for a new video.

Here are a few of the videos we’ve produced so far. Feel free to share these with all your friends in the industry!


Niche Marketing


Long-Tail SEO


Meta Tags


Calls to Action


Guest Reviews


Images


Learn More About LiveRez
LiveRez is the most widely used software platform for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation and property management, websites with online bookings, trust accounting, CRM, housekeeping and maintenance, reporting, reviews and more. LiveRez is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit LiveRez.com to learn more:

Did you like this post?

Please consider “liking” it and sharing it on your social media channels via the buttons below. You can also follow us and get notifications of all new posts via the “Follow” button Follow Us in the bottom right-hand part of the screen.

Watch Now: The LiveRez Tools That Will Boost Your Bottom Line

LiveRez-Tools-WebinarLiveRez’s webinar from Nov. 19 on “The LiveRez Tools That Will Boost Your Bottom Line” is now available to watch online.

The LiveRez software is packed with a wide variety of tools to accelerate your bookings, increase your operational efficiency and ultimately boost your bottom line. And in this webinar, LiveRez Director of Sales and Marketing Tyler Hurst goes over a number of ways LiveRez helps you achieve success.

The full webinar is embedded below.

To see more LiveRez webinars and register for upcoming live webinars, make sure to check out our Webinars Page.

Learn More About LiveRez
LiveRez is the most widely used software platform for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation and property management, websites with online bookings, trust accounting, CRM, housekeeping and maintenance, reporting, reviews and more. LiveRez is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit LiveRez.com to learn more:

Did you like this post?

Please consider “liking” it and sharing it on your social media channels via the buttons below. You can also follow us and get notifications of all new posts via the “Follow” button Follow Us in the bottom right-hand part of the screen.

Video: 10 Staples of SEO Every Vacation Rental Website Should Employ

This week we had another amazing webinar with special guests Sam Martin and Steve Blake of LiveRez’s SEO/SEM Team. The webinar was packed with valuable tips on not only SEO, but also general website optimization and online marketing. If you attended, you probably came away with a much better understanding of search engine optimization.

If you were unable to attend, don’t sweat. You can watch the entire webinar embedded below. And, don’t forget to like and share.

Learn More About LiveRez
LiveRez is the fastest growing vacation rental software provider for professional vacation rental managers. The company’s cloud-based, end-to-end platform offers fully integrated solutions for reservation management, trust accounting and online marketing, with high-ranking, high-conversion dynamic websites and an extensive affiliate marketing program. The company is a proud Gold Sponsor of the Vacation Rental Manager’s Association (VRMA).

Visit LiveRez.com to learn more:

Did you like this post?

Please consider “liking” it and sharing it on your social media channels via the buttons below. You can also follow us and get notifications of all new posts via the “Follow” button Follow Us in the bottom right-hand part of the screen.